Strategic Planning Lead

2 weeks ago


Mumbai, Maharashtra, India beBeeStrategic Full time ₹ 14,00,000 - ₹ 23,50,000
Strategic Planning Lead

As a Strategic Planning Lead, you will be responsible for driving brand thinking and delivering business impact through insight-led strategy. You will lead brand planning and campaign strategy across clients, aligning marketing objectives with creative execution.

  • Develop quarterly and annual brand plans integrating consumer insights, data trends, and brand objectives.
  • Drive collaboration with cross-functional teams to deliver cohesive campaign strategies.

You will identify opportunities for cross-selling agency services and expanding client relationships. Your goal is to champion award-winning campaigns by leveraging research, behavioral data, and trend mapping.

The ideal candidate has 3–4 years of experience in strategic planning at a mainline/integrated advertising agency. They have proven experience in building brand strategies, campaign roadmaps, and communication frameworks.

Requirements:
  • 3–4 years of experience in strategic planning at a mainline/integrated advertising agency.
  • Proven experience in building brand strategies, campaign roadmaps, and communication frameworks.
  • Strong analytical thinking backed by consumer behavior understanding and research interpretation.

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