Regional News Marketing Strategist

6 days ago

Bengaluru, Karnataka, India beBeeMarketer Full time ₹ 15,00,000 - ₹ 25,00,000
Marketing Team Lead Job Description

We are seeking a Marketing Team Lead to lead the development and execution of an integrated marketing strategy that aligns with our mission and objectives.

The role spans across broadcast and digital viewership, driving impactful brand positioning efforts to establish our channel as a trusted and relatable brand in regional news segment across broadcast, CTV and OTTs.

Collaborate closely with Editorial, Sales, and Product teams to ensure cohesive marketing execution that advances key business goals and strengthens our footprint in regional news market.

Required Skills and Qualifications
  • Develop and execute brand campaigns that uphold our channel's brand voice and amplify its position as a regional leader.
  • Oversee PR, corporate communications, and media relations to maintain a positive brand presence and navigate market visibility effectively.
  • Identify strategic partnerships, sponsorships, and events that extend brand exposure and drive viewership.
  • Lead ongoing market and competitive research to identify emerging trends, user behaviour shifts, and new growth opportunities.
Leadership Responsibilities

Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, accountability, and high standards.

Establish and manage budgets for the marketing department, ensuring that resources are efficiently allocated to achieve business objectives.

Drive the development of a talent pipeline within the marketing function, ensuring the team remains at the forefront of industry trends and best practices.

Strong leadership abilities with a strategic mindset, adept at translating complex business objectives into actionable and impactful marketing initiatives.

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