Strategic Customer Retention Marketing Lead

6 days ago

Chennai, Tamil Nadu, India dadha Full time
Job Overview

We are seeking a seasoned marketing professional to drive customer retention and growth through strategic marketing automation initiatives. As a key member of our growth marketing team, you will leverage data-driven insights to develop personalized campaigns that enhance customer engagement and loyalty.

Main Responsibilities:

  • Marketing Automation Strategy & Execution
    • Optimize the marketing automation platform to create targeted campaigns focused on customer retention and growth.
    • Design and implement automated email, SMS, and in-app marketing campaigns based on customer behavior, segmentation, and lifecycle stage.
    • Develop nurturing workflows and drip campaigns to re-engage inactive users, reduce churn, and improve customer lifetime value (CLV).
  • Customer Segmentation & Personalization
    • Build and maintain dynamic customer segments based on demographics, purchase history, engagement level, and behavior.
    • Develop and execute personalized messaging strategies for different customer segments to enhance the customer experience.
    • Refine segmentation strategies to ensure targeted and effective communication across the customer journey.
  • Lifecycle Marketing & Customer Journeys
    • Map out and optimize the customer journey to ensure seamless interactions at each stage of the funnel.
    • Collaborate with the product and content teams to design lifecycle marketing programs that guide users from onboarding to conversion, retention, and advocacy.
    • Implement triggered campaigns for key lifecycle moments (e.g., onboarding, cross-sell, upsell, renewal, win-back).
  • Campaign Performance & Analytics
    • Track, analyze, and report on the performance of marketing automation campaigns, focusing on key retention and growth metrics such as churn rate, reactivation, and engagement.
    • Use A/B testing, cohort analysis, and other data-driven methods to optimize email content, delivery timing, and customer touchpoints.
    • Collaborate with the data team to ensure accurate reporting and tracking of campaign success.
  • Retention & Growth Initiatives
    • Collaborate with the growth marketing team to develop retention and loyalty programs that incentivize repeat purchases and increase customer lifetime value.
    • Identify opportunities to introduce new touchpoints or features that will enhance customer engagement and retention.
    • Implement referral programs, loyalty rewards, and personalized offers to drive growth among the existing customer base.
    Requirements
    • Bachelor's/Master's degree in Marketing, Business, Data Science, Engineering
    • 5+ years of experience in marketing automation, email marketing, or lifecycle marketing
    • Technical Skills:
    • Hands-on experience with marketing automation tools such as Webengage/Clevertap or similar platforms
    • Familiarity with email marketing best practices, CAN-SPAM compliance, and deliverability optimization
    • Basic understanding of HTML/CSS for email customization and troubleshooting
    • Data-Driven Mindset: Strong analytical skills with the ability to interpret data, track KPIs, and generate actionable insights to drive campaign performance
    • Project Management: Ability to manage multiple campaigns simultaneously and prioritize tasks in a fast-paced environment
    • Attention to Detail: Strong focus on accuracy and maintaining data integrity in marketing automation platforms
    • Communication Skills: Excellent written and verbal communication skills, with a knack for crafting compelling, personalized messaging for customers at different stages of the journey

Estimated Salary: $120,000 - $150,000 per year

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