Regional Commercial Lead Precision Ag

6 days ago


Mumbai, Maharashtra, India FMC Corporation Full time
Job Description

The Precision Agriculture team at FMC is building a portfolio of new applications and services. As the Commercial Lead, you will develop the go-to-market strategy for our applications.

This responsibility will include identifying markets for expansion, working with regional and technical teams to prioritize plans across geographies, developing pilot programs for those markets, preparing for commercial launch, and managing the product post-launch.

Responsibilities
  1. Ensure the technical positioning of FMC's current and developing digital platforms for commercialization in the assigned region.
  2. Act as a technical reference for the commercial area, clarifying doubts and providing support regarding the positioning of digital platforms such as ArcTM farm intelligence, considering different conditions and local realities.
  3. Carry out positioning actions for platforms that require technical knowledge and/or have relevant scope, being responsible for aligning the definitions of these actions with Product/Culture Marketing, Regional Marketing, and Commercial teams.
  4. Execution of tool research confirmation areas, product demonstrations, as well as technical events for the positioning of digital platforms.
  5. Guide and train commercial teams (sales & marketing) regarding the positioning of digital platforms.
  6. Interact with influencers in the region to leverage sales and brand image, in addition to ensuring the portfolio's participation in their recommendations.
  7. Generate competitive information for R&D, Marketing, and Commercial on the differentiation of the FMC portfolio versus the competition, based on information obtained from local agronomist consultants.
  8. When working with large end customers, technically influence the customers' decision-making chain.
  9. Support and publicize Marketing and Communication campaigns by cultivation to staff and clients.


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