Chief Growth Marketing Strategist

3 days ago

Chennai, Tamil Nadu, India Artifex HR Private Limited Full time
Grow with Us: A Marketing Leader for Digital Transformation

We are Artifex HR Private Limited, a leading professional services firm that has been driving growth and innovation since 1988. We offer a range of services including Digital Transformation, Process Consulting, and CFO Outsourcing.

About the Role:

  • We seek an experienced Chief Growth Marketing Strategist to lead our marketing efforts and drive business growth through digital channels.
  • This is a key leadership role within our organization, responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and drive growth in alignment with our objectives.
  • The successful candidate will have a proven track record of success in marketing roles, with expertise in strategy development, digital marketing, and lead generation.
  • You will be responsible for managing our marketing budget, allocating resources effectively, and tracking key performance indicators (KPIs) to evaluate the effectiveness of our marketing strategies.
  • As a key member of our leadership team, you will work closely with cross-functional teams to ensure marketing initiatives are integrated and aligned with overall business goals.

What You'll Do:

  • Develop and execute comprehensive marketing strategies to enhance brand awareness and drive growth.
  • Conduct market research and analysis to identify trends, opportunities, and customer insights that inform strategic decision-making.
  • Define target audiences, positioning, messaging, and value propositions to differentiate us in the market.
  • Collaborate with cross-functional teams to ensure marketing initiatives are integrated and aligned with overall business goals.
  • Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies and make data-driven adjustments as needed.
  • Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly and maintain a competitive edge.
  • Cultivate and maintain positive relationships with media outlets, journalists, influencers, and other relevant stakeholders to generate positive publicity and coverage.
  • Measure and analyze PR efforts using metrics such as media impressions, sentiment analysis, and brand mentions to evaluate effectiveness and inform future strategies.
  • Develop and execute digital marketing campaigns across various channels, including social media, email, and PPC campaigns.
  • Manage and optimize social media channels, including content creation, community engagement, and audience growth strategies.
  • Implement email marketing campaigns, including segmentation, automation, and A/B testing to improve open rates, click-through rates, and conversions.
  • Stay updated on emerging digital marketing trends, tools, and platforms to identify new opportunities for growth and innovation.
  • Develop compelling and engaging content for various marketing channels, including website copy, blog posts, social media posts, email newsletters, and advertising materials.
  • Ensure all content is aligned with our brand voice, messaging, and objectives, and optimized for SEO and user engagement.
  • Build and maintain positive relationships with internal stakeholders, including executives, department heads, and team members, to ensure alignment and support for marketing initiatives.
  • Collaborate cross-functionally with other departments to integrate stakeholder feedback and insights into marketing strategies.
  • Anticipate and mitigate conflicts or challenges that may arise with stakeholders, demonstrating strong interpersonal skills, diplomacy, and problem-solving abilities.

Requirements:

  • Experience in process/financial/ERP consulting, including internal audit management in companies and/or consulting companies.
  • Proven experience (3-5 years') in marketing roles with a focus on strategy development, digital marketing, and lead generation, preferably in a B2B environment.
  • Demonstrated success in leading and managing marketing teams, driving growth initiatives, and achieving measurable results.
  • Working experience in below marketing channels is mandatory:
    • Search Engine Optimization
    • Content Marketing
    • Performance Marketing
  • Proficiency in marketing tools (e.g., Google Analytics, SEMrush, HubSpot, Google Search Console, Canva, Snov.io) is preferred.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
  • Previous working experience with marketing agencies such as Social Beat, Brand Story, Pixel Ideas, Webboombaa, BLeap, Orange Digital Marketing, Rankraze.
  • Qualification - Any degree
  • Experience - 3 to 8 years
  • Certifications in the areas of SEO, Digital Marketing, Performance Marketing is a plus.

What We Offer:

  • A competitive salary range of $80,000-$110,000 per annum, depending on experience.
  • A dynamic and supportive work environment that fosters growth and innovation.

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