Digital Marketing and Website Manager
3 weeks ago
Company Overview:
Spark Private Wealth is a leading financial services company that aims to provide top-notch investment solutions to its clients.
Salary: The estimated salary for this position is between $80,000 and $120,000 per year, depending on experience.
Job Description:
We are seeking an experienced Digital Marketing and Website Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to achieve company goals and drive growth.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve company goals and drive growth.
- Manage and optimize pay-per-click (PPC) advertising campaigns, including Google Ads and social media ads.
- Create and implement SEO strategies to improve website rankings and organic traffic.
- Oversee email marketing campaigns, including design, content creation, segmentation, and analysis.
- Analyse digital marketing metrics and KPIs to measure performance and provide actionable insights for continuous improvement.
- Manage social media channels, including content creation, scheduling, and engagement.
- Coordinate with external agencies or freelancers as needed for specialized digital marketing projects.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong understanding of digital marketing principles, including SEO, PPC, email marketing, and social media.
- Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console) and website management platforms (e.g., WordPress, Shopify).
- Experience with email marketing platforms (e.g., Netcore, Valuefy) and social media management tools (e.g., Hootsuite, Buffer).
- Basic knowledge of HTML, CSS, and website troubleshooting.
Benefits:
- Competitive salary range.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
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