Digital Marketing Specialist

2 days ago


Mumbai, Maharashtra, India LS Digital Group Full time

We are seeking a skilled Digital Marketing Specialist to join our team at LS Digital Group. As an SEO expert, you will be responsible for developing and implementing effective search engine optimization strategies to improve our online presence.

Estimated Salary: $65,000 - $85,000 per year

The ideal candidate will have 2-5 years of experience in digital marketing, with a strong understanding of keyword research, website architecture, content creation, and link building.

Key Responsibilities:

  • Keyword Research and Optimization: Conduct thorough keyword research to identify relevant terms and phrases, and develop strategies to optimize our website's content and structure for maximum visibility.
  • Website Architecture and Content Creation: Analyze and recommend changes to our website's architecture and content to improve its search engine ranking and user experience.
  • Link Building: Develop and execute a link building strategy to increase the number and quality of incoming links to our website.
  • Competitor Analysis: Research and analyze our competitors' online presence and identify areas for improvement.
  • Client Communication: Interact with clients on a daily basis to understand their needs and preferences.

Required Skills and Qualifications:

  • On-Page SEO: Strong knowledge of on-page SEO techniques, including keyword optimization, meta tags, and internal linking.
  • Off-Page SEO: Experience with off-page SEO techniques, including link building, social media marketing, and brand mentions.
  • Google Analytics and Search Console: Proficient in using Google Analytics and Search Console to track website traffic and optimize search engine rankings.
  • Excellent Communication Skills: Strong written and verbal communication skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders.

About Us:

LS Digital Group is a leading provider of digital marketing services, committed to delivering high-quality results to our clients. We offer a dynamic and supportive work environment, with opportunities for professional growth and development.



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