Digital Campaign Strategist
2 days ago
A seasoned marketing expert will oversee and optimize high-impact campaigns for lead generation and e-commerce, collaborating closely with senior marketers.
Main Responsibilities:
- Launch and scale profitable campaigns on Google Ads (Search, Display, Shopping, YouTube) & Meta Ads (Facebook & Instagram) to drive conversions and revenue.
- Manage performance-driven campaigns across multiple industries, including E-commerce, Affiliate Marketing, WhatsApp Lead Generation, and more.
- Enhance campaign efficiency by tracking key metrics like ROAS, CAC, CTR, CPL, and conversions, making data-driven decisions daily.
- Conduct thorough A/B testing across creatives, copy, landing pages, and targeting strategies to optimize results.
- Collaborate with creative teams to transform innovative ideas into high-performing campaigns.
- Analyze campaign data to uncover valuable insights and recommend strategic next steps.
- Strategically manage budgets to maximize return on investment and drive measurable growth.
- Stay ahead of the curve by exploring emerging paid channels to maintain competitive advantage.
Key Skills and Qualifications:
- 2–3 years of experience in Google Ads & Meta Ads, with a strong analytical mindset and proficiency in Google Analytics, Meta Business Manager, and Excel/Sheets.
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