Digital Experience Strategist

2 days ago

Dombivli, Maharashtra, India beBeeExperience Full time ₹ 8,00,000 - ₹ 15,00,000

As a Digital Experience Strategist, you will play a pivotal role in optimizing customer interactions and driving engagement through informed design decisions.

About the Role:
  • Digital Merchandising Excellence
    • Develop category pages, brand stores, and promotional campaigns that enhance customer interaction and satisfaction.
    • Improve discoverability and conversion through tailored search initiatives.
  • Customer Journey Optimization
    • Analyze customer behavior across search, browse, and purchase journeys to identify opportunities and resolve friction points.
    • Elevate online customer experience and drive satisfaction through targeted strategies.
  • Content Management & Web Analytics
    • Deliver high-impact merchandising projects with cross-functional teams under tight timelines.
    • Stay current with e-commerce trends and technologies to inform strategic decisions.
  • Collaborative Project Delivery
    • Maintain consistency and quality across all digital touchpoints through organized execution.
    • Support taxonomy and navigation enhancement to improve site structure and product visibility.

This role demands a deep understanding of e-commerce dynamics, customer behavior analysis, and content management systems, along with a passion for crafting exceptional digital experiences.

Key Responsibilities Include:

  1. Developing and executing digital merchandising strategies to drive customer engagement and satisfaction.
  2. Analyzing customer behavior and feedback to optimize digital experiences.
  3. Collaborating with cross-functional teams to deliver high-impact merchandising projects.
  4. Staying up-to-date with e-commerce trends and technologies to inform strategic decisions.

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