Market Research Associate
2 weeks ago
Location: Gurugram (Work-from Office)
Department: Sales
Type: Full-Time
Job Summary
Ken Research seeks a seasoned Associate Client Partner with extensive market research expertise to drive the sales of our comprehensive market research reports. This role requires combining industry knowledge with strategic sales capabilities to meet and exceed sales targets by providing clients with valuable insights.
Key Responsibilities- Sales and Strategy Execution
- Develop and implement effective sales strategies tailored to market research reports
- Identify sales opportunities by analyzing market trends and client demands
- Reach or exceed quarterly sales targets
- Lead Qualification
- Utilize various techniques to identify potential clients interested in market research reports
- Filter leads based on industry, company size, and purchasing power
- Conduct initial outreach to qualify leads, understanding their needs and readiness to purchase
- Needs Assessment
- Conduct thorough needs assessments to understand specific pain points and objectives of potential clients
- Customize solutions based on unique needs identified
- Use a consultative selling approach and BANT framework to guide clients through the decision-making process
- Proposal Development and Presentation
- Develop Scope of Work and customized proposals highlighting Ken Research's report value
- Prepare and deliver compelling sales presentations to prospective clients
- Client Relationship Management
- Build and maintain strong, long-lasting client relationships
- Understand client needs and requirements to provide tailored market insights
- Manage and resolve client issues to ensure high satisfaction levels
- Market Expertise and Insight Delivery
- Maintain thorough understanding of market trends, sector dynamics, and competitive landscapes
- Translate complex data into actionable insights
- Stay updated on industry sector developments
- Collaboration and Coordination
- Collaborate with cross-functional teams to achieve sales objectives
- Coordinate with internal stakeholders to ensure seamless client delivery
- Education
- Bachelor's degree in Business, Marketing, Economics, or related field
- Masters degree or MBA preferred
- Experience
- Minimum 5 years in a sales role within Management consulting and market research industry
- Proven track record of meeting or exceeding sales targets
- Skills
- In-depth knowledge of market research methodologies and industry practices
- Strong analytical skills with ability to turn complex data into strategic insights
- Excellent verbal and written communication skills
- Proficient in CRM software and MS Office
- Familiarity with business intelligence tools
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