
Digital Growth Strategist
19 hours ago
We are seeking a highly motivated and data-driven individual to join our growth team as a User Acquisition Specialist. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.
Key Responsibilities:
- Plan, launch, and optimize user acquisition campaigns across various ad platforms.
- Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit cost-per-acquisition, lifetime value, and return-on-investment goals.
- Implement structured A/B tests for campaigns, audiences, and creatives.
- Ensure accurate event configuration and tracking across ad platforms and mobile measurement partners.
- Partner with engineering teams to QA and troubleshoot software development kits/event integrations.
Strategic Objectives:
- Develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement.
- Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
- Design and execute re-engagement campaigns for churned or low-activity users.
- Collaborate with customer relationship management and product teams to connect user acquisition with retention and monetization strategies.
- Contribute to scaling strategies.
- Stay current with platform updates, privacy-first user acquisition (SKAN, ATT, Privacy Sandbox), and emerging ad tech.
Qualifications:
- 4+ years of hands-on experience in user acquisition for mobile games.
- Proven expertise with major ad platforms (Meta, Google Ads, TikTok).
- Strong working knowledge of mobile measurement partners (AppsFlyer, Adjust, Singular) including event setup and analysis.
- Deep understanding of user acquisition KPIs (cost-per-install, cost-per-acquisition, return-on-ad-spend, ROI, LTV, retention).
- Ability to run re-engagement campaigns and leverage mobile measurement partner + platform data for targeting and predictive analysis.
- Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
- Strong analytical, mathematical, and problem-solving skills.
- Entrepreneurial mindset with a high sense of ownership and accountability.
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