
Digital Growth Specialist
6 days ago
We are seeking a seasoned Performance Marketing Strategist to lead the development and execution of high-impact campaigns across various digital platforms.
About This Role- This position will be responsible for driving growth initiatives through strategic planning, campaign optimization, and data-driven decision making.
Key Responsibilities:
- Develop and execute paid campaigns across Meta Ads, Google Ads, and other digital platforms to achieve business objectives.
- Optimize performance continuously to improve ROI and reduce CAC through rigorous analysis and testing.
- Leverage data insights to guide budget allocation and audience targeting for maximum impact.
- Collaborate with cross-functional teams to align marketing efforts with business objectives and drive results.
Requirements:
- A minimum of 3–4+ years of experience in performance marketing, preferably in high-growth startups or global brands.
- Demonstrated expertise in managing campaigns for international markets with strong analytical and problem-solving skills.
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and attribution tools.
- A creative mindset with solid analytical and data interpretation skills, as well as confident ownership from strategy to execution.
- Strong communication and leadership skills, comfortable influencing business direction.
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