Strategic Pharmaceutical Product Leader

2 days ago

Bengaluru, Karnataka, India beBeeProductManager Full time ₹ 10,00,000 - ₹ 12,50,000
Job Description:
We are seeking a skilled Product Manager to join our organization. The ideal candidate will bring expertise in pharmaceutical sales, marketing, and product management.

This role is central to ensuring that our pharmaceutical portfolio remains competitive, innovative, and aligned with market needs.

The Product Manager will work closely with cross-functional teams including sales, marketing, medical affairs, regulatory, and supply chain to ensure successful product launches, lifecycle management, and effective market positioning.

Key Responsibilities:
- Develop and implement strategies for assigned pharmaceutical products.
- Conduct in-depth analysis of the pharmaceutical market to identify opportunities, trends, and competitive dynamics.
- Manage the entire product lifecycle from concept to launch and post-market activities.
- Drive effective portfolio management, ensuring continuous product relevance and market competitiveness.

Marketing & Promotion:
- Create promotional campaigns, scientific communication materials, and product positioning strategies.
- Collaborate with the sales team to design impactful marketing tools and training programs to support field activities.
- Ensure compliance with regulatory and ethical marketing practices.

Sales Support & Performance Tracking:
- Partner with the sales team to achieve business objectives by providing product knowledge, marketing insights, and field support.
- Monitor sales performance, analyze key metrics, and prepare regular product performance reports.
- Work closely with sales leadership to design incentive programs and strategies to boost market share.

Cross-functional Collaboration:
- Collaborate with medical, regulatory, and supply chain teams to ensure seamless product launch and delivery.
- Ensure accurate forecasting and inventory management for assigned products.
- Partner with R&D to provide market inputs for pipeline and innovation opportunities.

Stakeholder Engagement:
- Build and maintain strong relationships with healthcare providers, distributors, and partners.
- Participate in conferences, scientific forums, and industry events to represent the company and promote products.
- Collect continuous feedback from the field to adapt strategies for evolving market needs.

Requirements:
- Bachelor's degree in Pharmacy, Life Sciences, or related discipline; MBA in Marketing or Healthcare Management preferred.
- Minimum 6+ years of experience in pharmaceutical product management, sales, or marketing.
- Strong understanding of pharmaceutical sales channels, product lifecycle management, and marketing principles.
- Proven ability to manage cross-functional teams and drive product strategies in alignment with company goals.
- Excellent communication, presentation, and analytical skills.
- Demonstrated expertise in launching and managing pharmaceutical products in competitive markets.
- High adaptability, problem-solving mindset, and a results-driven approach.

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