Programmatic Buying Specialist

6 days ago

Agra, Uttar Pradesh, India beBeeDigital Full time ₹ 60,00,000 - ₹ 1,50,00,000
Programmatic Buying Specialist

We are seeking an experienced professional to lead our programmatic buying efforts. The ideal candidate will have a deep understanding of digital marketing and the ability to develop and execute effective programmatic strategies.

The successful candidate will be responsible for developing and implementing digital marketing roadmaps, managing app campaigns, creating ad tags, and collaborating with internal teams to implement tracking mechanisms.

In addition, the candidate will be responsible for monitoring accounts daily and monthly, analyzing key metrics to inform optimization strategies, supporting creative design teams, and communicating with clients to ensure campaign achievements align with predefined goals.

To succeed in this role, the candidate should have intermediate-level proficiency in programmatic buying, experience working on DV 360, and DV 360 certification. Additionally, the ideal candidate will have intermediate-level proficiency in Google Campaign Manager and marketing expertise.

This is an exciting opportunity for a motivated and detail-oriented individual to join our team and contribute to the success of our programmatic buying efforts.

Key Responsibilities:
  • Develop and implement digital marketing roadmaps and proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage app campaigns on DV360, optimizing for reach, install, and conversion rates, while also linking App Analytics platforms to DV360.
  • Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating different platforms to import/export audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  • Monitor accounts daily and monthly, analyzing budget caps, campaign pacing, lost bidding, impression share, and other key metrics to inform optimization strategies.
  • Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate with clients/PoCs to ensure campaign achievements align with predefined goals.
Requirements:
  • Intermediate-level proficiency in programmatic buying.
  • Experience working on DV 360.
  • DV 360 certification.
Preferred Skills:
  • Intermediate-level proficiency in Google Campaign Manager.
  • Marketing expertise.

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