Programmatic Specialist

3 days ago

Tiruppur, Tamil Nadu, India beBeeProgrammatic Full time ₹ 20,00,000 - ₹ 22,40,000
Programmatic Specialist

We are a key part of one of the largest media and advertising agency holding companies in the world, operating within a dynamic digital landscape.

Our team provides stellar products and services across areas of Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and seeking talented professionals to be part of this journey.

This is an exciting role that entails:

  • Succeeding in managing day-to-day performance of campaigns across different Demand-Side Platforms (DSPs) and related platforms.
  • Coordinating campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Managing campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met.
  • Working with our team to develop best-in-class solutions based on available technology.
  • Overseeing media tracking and analytics set up and implementation.
  • Communicating day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understanding and describing bottom-up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • A working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • The ability to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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