
Campaign Manager Professional
3 days ago
As a Programmatic Campaign Lead, you will be responsible for driving campaign performance and identifying growth opportunities.
You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.
- Develop and execute client-centric programmatic strategies, focusing on achieving key performance indicators and driving business growth.
- Own client communication and relationship management, ensuring clear and consistent updates.
- Proactively identify and pursue account growth opportunities in partnership with Account Directors.
- Leverage expertise in DV360 and other demand-side platforms to optimize campaigns and deliver exceptional results.
- Utilize marketing mix modeling and analytics tools to provide data-driven insights and recommendations.
- Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
Key Responsibilities:
- Lead a team of programmatic specialists, providing guidance and mentorship.
- Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
- Own client communication and relationship management, ensuring clear and consistent updates.
- Proactively identify and pursue account growth opportunities in partnership with Account Directors.
- Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
- Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
- Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
- Analyze campaign performance data to identify trends and optimize strategies.
- Ensure adherence to best practices and maintain high standards of quality.
• 2-4 years of experience in programmatic campaign management.
• Proven experience managing and leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills.
• Strong Excel and PPT skills.
SkillsRequired Skills:
- Programmatic campaign management
- Team management
- Demand-side platform expertise (DV360)
- Marketing mix modeling and analytics tool proficiency
- Client management and communication
- Strategic planning
- Analytical and problem-solving skills
- Excel and PPT skills
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