Digital Advertising Specialist

5 days ago

Tiruppur, Tamil Nadu, India beBeeAdvertising Full time ₹ 45,00,000 - ₹ 85,00,000

About the Role

We are seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our digital marketing department, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms.

Key Responsibilities:

  • Plan and execute campaigns across programmatic platforms, mobile UA channels, and other digital advertising platforms.
  • Monitor campaign performance on a daily basis, ensuring KPIs (CTR, CPI, CPA, ROI) are being met.
  • Optimize campaigns to improve delivery, scale, and efficiency.
  • Prepare and share detailed performance reports with insights and recommendations.
  • Collaborate with account managers to ensure smooth communication with advertisers.
  • Troubleshoot tracking, delivery, or pacing issues promptly.
  • Stay updated with industry trends, platform updates, and best practices.
  • Work closely with internal teams (sales, account management, analytics) to drive campaign success.

Requirements:

  • 1–3 years of experience in digital advertising or a related field.
  • Strong analytical skills and experience with campaign reporting and optimization.
  • Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust).
  • Proficiency in Excel/Google Sheets for reporting and analysis.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Strong problem-solving skills with a proactive approach.
  • Excellent communication and collaboration abilities.

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