Senior Manager, Digital Media Strategy

2 days ago

Bengaluru, Karnataka, India beBeeSeniorProgrammaticManager Full time US$ 90,000 - US$ 1,20,000

Job Overview

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The role of a Senior Manager, Display and Programmatic is to drive the growth and flawless delivery of a portfolio of programmatic campaigns. The successful candidate will partner with account and media teams to develop strategic programmatic engagements that are centered on business objectives.

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The Senior Manager, Display and Programmatic will be responsible for activating biddable media with support of their team, dividing responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed.

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This position requires a strong grasp of media analytics and the ability to derive actionable insights as well as clearly communicate with account teams and clients.

">Responsibilities">
  1. Identify, craft and present opportunities to leverage programmatically purchased media to support client objectives">
  2. Support programmatic sales and growth by serving as programmatic partner to all account and media teams">
  3. Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement">
  4. Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies">
  5. Stay current on platform features and techniques for activating, measuring and optimizing media programs">
  6. Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs">
  7. Support the development of process standards and train team members on the how and why">
  8. Oversee campaign set-up of programmatic buys in DSPs">
  9. Oversee campaign QA process">
  10. Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc.">
  11. Assist traders to manage program pacing and performance">
  12. Work directly in campaigns as needed to leverage advanced experience and ensure best in class results">
  13. Troubleshoot issues on all pre-production and live campaigns">
  14. Support traders' growth and development including areas of campaign management and communication">
  15. Support account team in delivering regular performance and optimization updates">
  16. Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential">
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Requirements">

  • 8+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku's OneView DSP, VerizonDSP, Amobee, etc.">
  • Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers">
  • Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.">
  • Proficiency in Excel is required">
  • Experience training, mentoring and managing team members">
">

Benefits">

As an equal opportunity employer, we are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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We are committed to social & environmental responsibility and encourage employees to participate in volunteer activities that benefit the community.

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Keyword: SeniorProgrammaticManager

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