Digital Strategy Manager

3 weeks ago

Bengaluru, Karnataka, India Vidyashilp University Full time

About the Role

We are seeking a Digital Strategy Manager who blends storytelling flair with sharp analytical thinking

to drive performance and brand growth. This role demands not only technical expertise but also a

deep understanding of Gen Z psychology and content consumption habits, ensuring our strategies

resonate with young, digital-native audiences. The ideal candidate will have proven success in

managing multi-channel campaigns, building social communities, and scaling performance marketing

efforts, preferably in education, edtech, consumer tech, e-commerce, or youth-focused brands.

Key Responsibilities

1. Digital Performance & Campaign Leadership

 Plan, execute, and optimize paid performance campaigns across Google Search, Google

Display Network, Meta Ads, and other digital platforms.

 Monitor and improve ROI through continuous testing, targeting refinement, and creative

optimization.

 Integrate influencer marketing strategies into overall digital plans to enhance reach and

credibility.

2. Social Media Strategy & Community Growth

 Lead social media and influencer marketing initiatives to grow followers, engagement, and

brand love.

 Craft content strategies tailored for Gen Z and millennial audiences with platform-specific

storytelling.

 Leverage trends, formats, and cultural moments to make brand content highly shareable.

3. SEO & Website Performance

 Own SEO strategy—on-page, off-page, and technical improvements—to boost rankings,

traffic, and conversions.

 Collaborate with content, design, and web development teams to ensure SEO alignment.

4. Insights & Analytics

 Analyze audience behavior and content consumption patterns to inform campaign

direction.

 Prepare data-driven reports with actionable insights for continuous improvement.

Required Skills & Competencies

 Technical Mastery: Google Ads, Google Analytics, Meta Business Suite, SEO tools (SEM Rush,

Ahrefs, Google Search Console).

 Creative Storytelling: Ability to turn brand goals into narratives that resonate with

audiences.

 Analytical Mindset: Data-driven decision-making with a strong grasp of performance metrics.

 Proven experience in lead generation, search & display campaigns, SEO management, and

social media growth.

 Leadership in social media, influencer marketing, and paid performance campaigns.

 Experience in education, edtech, consumer tech, e-commerce, or brands preferred.

 Strong written communication skills and ability to collaborate cross-functionally.

Qualifications

 Bachelor's degree in Marketing, Digital Media, Communications, or related field.

 6–10 years of experience in digital performance marketing, SEO strategy, and social media

strategy.

 Certification in Google Ads, Google Analytics, or Meta Ads will be an advantage.

If you are interested, please share your resume at

Regards,

Srikanth BS

Vidyashilp University

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