Digital Transformation Manager

1 day ago

Ahmedabad, Gujarat, India beBeeDigitalMarketing Full time ₹ 45,00,000 - ₹ 60,00,000
Digital Marketing Specialist

We are seeking a highly skilled and strategic Digital Marketing Specialist to join our team. This role demands a blend of creativity, leadership, coordination, and digital fluency.

About the Role:
  • Marketing Strategy & Planning:
    • Develop and execute integrated marketing plans aligned with business goals and brand positioning.
    • Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.
  • Digital & Social Media Management:
    • Oversee marketing activities across Meta, Instagram, LinkedIn, YouTube, and WhatsApp Business API.
    • Coordinate with the digital marketing agency to execute targeted paid campaigns, content calendars, and performance tracking.
    • Monitor platform analytics and optimize content strategies for engagement and conversion.
  • Internal Coordination & Stakeholder Management:
    • Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
    • Ensure timely collection and dissemination of information required for marketing activities.
    • Report daily to the COO with key updates, campaign status, and departmental progress.
  • Content & Creative Direction:
    • Supervise content development including social media posts, blogs, newsletters, and campaign creatives.
    • Coordinate with designers, content creators, and agency partners for timely deliverables.
  • Campaign Management & Lead Generation:
    • Execute and monitor brand and lead generation campaigns across digital platforms.
    • Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.
    • Assist in planning client engagement activities, online contests, and promotional strategies.
  • Reporting & Analysis:
    • Analyze campaign performance data and share concise reports with the COO.
    • Recommend improvements based on marketing trends, analytics, and competitor benchmarking.

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