Digital Transformation Specialist

1 day ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
Lead Digital Marketing Strategist

We are seeking a highly skilled and passionate digital marketing professional to lead our digital marketing strategy and execution.

This pivotal role will drive customer acquisition (B2C) and expand corporate wellness partnerships (B2B).

About the Role:
  • Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
  • Lead and mentor a small, dedicated team of professionals including a Content Writer, a Graphic Designer, and a Social Media Manager.
  • Plan, execute, and manage paid digital campaigns to optimise ROI, cost-per-acquisition (CPA), and lead generation.
  • Monitor, analyse, and report on the performance of all digital marketing campaigns across channels using relevant KPIs.
Key Responsibilities:
  1. Develop and Execute Digital Marketing Strategy: Design and implement a comprehensive digital marketing strategy aligned with business objectives for B2C customer acquisition and B2B lead generation.
  2. Team Leadership & Management: Lead, mentor, and manage a team comprising a Content Writer, a Graphic Designer, and an SEO expert.
  3. Performance Marketing & ROI: Plan, execute, and manage paid digital campaigns (Google Ads, Meta Ads, etc.) to optimise ROI, cost-per-acquisition (CPA), and lead generation.
  4. Content Marketing & SEO: Oversee the content strategy, working closely with the Content Writer to ensure high-quality, SEO-optimised, and engaging content (blogs, website copy, articles, video scripts) that resonates with our target audience.
  5. Social Media Management & Engagement: Oversee the overall social media strategy (working with the SMM and Content Writer) to build brand awareness, foster community, and drive engagement across platforms.
  6. Email Marketing: Develop and manage email marketing campaigns for lead nurturing, customer engagement, and promotional activities.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 3+ years of proven working experience as a Digital Marketing Manager or in a similar leadership role.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

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