Marketing Director

2 days ago

Mumbai, Maharashtra, India beBeeBrand Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title

Role: Brand Manager.

Location: Thane.

Function: Brand Marketing.

About the Role

We are seeking a talented Brand Manager to spearhead the growth of one of India's most loved consumer health brands. This role requires someone who can define and protect the brand's core identity and tone across all channels, develop effective communication strategies, and drive top-of-funnel visibility.

Responsibilities
  • Define and protect the brand's core identity and tone across every channel.
  • Develop and execute content, influencer, hero campaigns, and IPs that build awareness, consideration, and trust.
  • Work with the performance team to build effective full-funnel narratives and ensure our TOF/MOF assets are converting.
  • Build repeatable and scalable content formats, not just one-off campaigns.
  • Ensure uniformity across all consumer assets.
  • Drive top-of-funnel visibility and consistent storytelling.
  • Run quarterly brand health trackers (awareness, NPS, trust), and use the insights to influence content, performance, and category priorities.
Requirements

To succeed in this role, you should have 4-6 years of experience in brand management, content-led marketing, or performance-driven creative. You should also have experience in consumer brands, wellness, beauty, or D2C, as well as strong analytical thinking and communication skills.

Benefits

This is an exciting opportunity to work on a high-profile brand and make a significant impact on its growth. You will be part of a dynamic team and have access to ongoing training and development opportunities.

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