Electronic Market Development Manager

5 days ago


Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 60,00,000
Job Title

We are seeking a dynamic and experienced Marketing Specialist to join our team.

The ideal candidate will have a strong background in marketing and be responsible for generating leads, building client relationships, identifying new business opportunities, and supporting brand growth both in domestic and international markets.

Key Responsibilities
  • Develop and execute B2B marketing strategies to attract OEMs/ODMs in India and abroad.
  • Generate and qualify leads through online/offline channels, industry expos, and professional networks.
  • Identify new markets, customer segments, and partnership opportunities.
  • Coordinate and manage participation in trade shows, exhibitions, and industry events.
  • Maintain CRM systems and track lead conversion performance.
  • Work closely with the sales and technical teams to prepare RFQ responses, proposals, and client presentations.
  • Build and maintain strong relationships with new and existing clients.
  • Drive digital presence via various B2B platforms with marketing content and campaigns.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 2–3 years of marketing/sales experience in the electronics manufacturing industry.
  • Strong understanding of EMS processes, PCBA, wiring harness, and box-build services.
  • Excellent communication and presentation skills.
  • Proficient in using CRM tools, and digital marketing strategies.
  • Willingness to travel for client meetings and trade shows.


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