
Digital Fundraising Expert
3 days ago
As a Digital Fundraising Specialist, you will play a crucial role in optimizing digital donations and achieving monthly fundraising targets through strategic advertising campaigns.
Key Responsibilities:- Develop and execute targeted advertising strategies to enhance donor engagement and conversion rates.
- Conduct keyword research and audience targeting for campaign improvement.
- Track, analyze, and report on campaign performance to provide actionable insights for growth.
- Collaborate with the creative team to align ads with campaign goals and donor psychology.
Required Skills and Qualifications:
- Bachelor's degree in Marketing or related field (preferred).
- Minimum 3 years of experience in crowdfunding and performance marketing in the Indian market.
- Strong expertise in Google Ads and analytics tools.
- Achieving and maintaining a return on ad spend (ROAS) of 2+ across campaigns.
- Steady growth in donation volumes and donor base.
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