Digital Fundraiser

3 days ago

India beBeeFundraising Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title

We are seeking a Digital Fundraiser to join our team and contribute their expertise in performance marketing and crowdfunding campaigns.

As a Digital Fundraiser, you will be responsible for planning, executing, and optimizing Google Ads campaigns to maximize donations and achieve monthly fundraising targets. You will conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.

The ideal candidate will have a strong background in Google Ads (Search, Display, YouTube, Performance Max) and hands-on experience with conversion tracking, remarketing, and analytics tools.

Key Responsibilities:

  • Plan, execute, and optimize Google Ads campaigns to maximize donations and achieve monthly fundraising targets.
  • Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
  • Track, analyze, and report on campaign performance, providing actionable insights for growth.
  • Collaborate with the creative and fundraising teams to align ads with campaign goals and donor psychology.
  • Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies.
  • Manage budgets efficiently to avoid overspending and ensure maximum returns.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory if experienced).
  • Minimum 3 years of proven experience in crowdfunding and performance marketing in indian market.
  • Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
  • Hands-on experience with conversion tracking, remarketing, and analytics tools.
  • Ability to work independently in a remote setup and deliver results under strict timelines.
  • Excellent analytical, communication, and problem-solving skills.

Key Metrics for Success:

  • Achieving and maintaining ROAS of 2+ across campaigns.
  • Steady growth in donation volumes and donor base.

What We Offer:

  • Opportunity to contribute your digital skills to impactful social causes.
  • Work-from-home flexibility with a supportive team.
  • Competitive salary (based on experience) and performance-linked incentives.
  • Chance to make a real difference by helping thousands of people through effective digital fundraising.

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