Google Ads Specialist

3 days ago

India True Hope Foundation Full time
Location: Remote (Work From Home)

Experience Required: Minimum 3 years (with proven expertise in performance marketing & crowdfunding campaigns)

Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns to maximize donations and achieve monthly fundraising targets.
- Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
- Track, analyze, and report on campaign performance, providing actionable insights for growth.
- Collaborate with the creative and fundraising teams to align ads with campaign goals and donor psychology.
- Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies.
- Manage budgets efficiently to avoid overspending and ensure maximum returns.

Required Qualifications

- Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory if experienced).
- Minimum 3 years of proven experience in crowdfunding and performance marketing in indian market.
- Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
- Hands-on experience with conversion tracking, remarketing, and analytics tools.
- Ability to work independently in a remote setup and deliver results under strict timelines.
- Excellent analytical, communication, and problem-solving skills.

Key Metrics for Success

- Achieving and maintaining ROAS of 2+ across campaigns.
- Steady growth in donation volumes and donor base.

What We Offer

- Opportunity to contribute your digital skills to impactful social causes.
- Work-from-home flexibility with a supportive team.
- Competitive salary (based on experience) and performance-linked incentives.
- Chance to make a real difference by helping thousands of people through effective digital fundraising.

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