Senior Public Relations Specialist
20 hours ago
We are seeking a seasoned Senior PR Associate with expertise in the hospitality sector to spearhead our public relations efforts. This dynamic role requires someone who is well-versed in the intricacies of the hospitality industry, from luxury hotels and boutique stays to F&B concepts and experiential travel.
As a key member of our team, you will be responsible for crafting compelling stories that resonate with media and target audiences. Your passion for hospitality and knack for PR will enable you to thrive in a fast-paced, creative environment.
Key Responsibilities- Draft Press Materials: Develop engaging press releases, property listing notes, pitch documents, event calendars, guest chef profiles, and media FAQs tailored to hospitality clients.
- Media Relations: Establish and maintain targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
- Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
- Reporting & Analysis: Compile detailed monthly reports including coverage summaries, cost-benefit analysis, and campaign performance metrics. Monitor hospitality trends and client mentions in media.
- Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
- Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
- Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
- Campaign Execution: Oversee end-to-end implementation of hospitality PR campaigns, ensuring all deliverables meet quality standards and are delivered on schedule.
- Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
- Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
- Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
- Reporting & Analysis: Compile detailed monthly reports including coverage summaries, cost-benefit analysis, and campaign performance metrics. Monitor hospitality trends and client mentions in media.
- Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
- Media Relations: Establish and maintain targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
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