Senior Fashion Communications Specialist
5 days ago
Our organization seeks a seasoned professional to lead fashion communications and media strategy for high-profile clients in the lifestyle sector.
Key Responsibilities:- Media Relations & Thought Leadership: Develop and maintain relationships with key fashion editors, stylists, influencers, and journalists to secure impactful media placements.
- PR Strategy: Design and execute integrated PR campaigns that align with each brand's aesthetic and seasonal focus.
- Event Management: Oversee press previews, fashion events, pop-ups, and brand activations to ensure strong media turnout and post-event coverage.
- Crisis Communication: Manage sensitive brand issues with timely and strategic messaging.
- Content Creation: Craft compelling press releases, lookbooks, fashion bios, and trend pitches tailored for media.
- Stakeholder Engagement: Liaise between clients, designers, influencers, stylists, and fashion journalists.
- Executive Support: Assist fashion founders and brand leaders with media training, key message development, and interviews.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Performance Metrics: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.Requirements:
- 4+ years of public relations experience, with at least 2-3 years focused on fashion, beauty, or lifestyle.
- Strong media relationships with fashion publications.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Excellent storytelling, writing, and visual communication skills.
- Deep understanding of fashion trends, consumer behavior, and brand building.
- Ability to thrive in high-pressure environments and client-facing interactions.What We Offer:
- Deep understanding of fashion trends, consumer behavior, and brand building.
- Excellent storytelling, writing, and visual communication skills.
- Proven success in leading PR for fashion events, product launches, and influencer campaigns.
- Strong media relationships with fashion publications.
- 4+ years of public relations experience, with at least 2-3 years focused on fashion, beauty, or lifestyle.
- Performance Metrics: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.Requirements:
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Executive Support: Assist fashion founders and brand leaders with media training, key message development, and interviews.
- Stakeholder Engagement: Liaise between clients, designers, influencers, stylists, and fashion journalists.
- Content Creation: Craft compelling press releases, lookbooks, fashion bios, and trend pitches tailored for media.
- Crisis Communication: Manage sensitive brand issues with timely and strategic messaging.
- Event Management: Oversee press previews, fashion events, pop-ups, and brand activations to ensure strong media turnout and post-event coverage.
- PR Strategy: Design and execute integrated PR campaigns that align with each brand's aesthetic and seasonal focus.
Our organization provides a dynamic work environment, opportunities for growth, and a chance to work with prominent fashion brands.
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