Marketing Manager
1 week ago
Job Title: Marketing Manager - Beverage Industry
About the Company:
Cheran Group Of Companies is a diversified conglomerate with interests in various sectors. The company is preparing to launch healthy beverages in select markets across India, marking its entry into the health and wellness sector.
Job Summary:
The Marketing Manager will play a key role in coordinating with the external branding and marketing agency to ensure the successful execution of marketing campaigns. The role involves overseeing day-to-day communication with the agency, ensuring that all marketing initiatives align with the company's vision and objectives.
Key Responsibilities:
- Serve as the primary liaison between the company and the external branding and marketing agency.
- Collaborate with the agency to plan and execute marketing campaigns, ensuring alignment with the brand's objectives.
- Manage marketing campaign timelines, deliverables, and budgets, ensuring efficient execution.
- Oversee digital marketing strategies, including social media, SEO, SEM, influencer partnerships, and email campaigns.
- Coordinate with internal teams such as product development, sales, and logistics to ensure cohesive communication across departments.
- Monitor and report on marketing campaign performance, providing actionable insights and feedback to optimize future campaigns.
- Ensure that all creative assets and marketing materials adhere to brand guidelines.
- Manage relationships with external vendors and partners involved in marketing initiatives.
- Keep up to date with market trends, competitors, and consumer behavior to provide strategic input for marketing campaigns.
Requirements:
- Qualification: Bachelor's degree in Marketing or a related field; MBA preferred
- 5+ years of experience in marketing within the FMCG or beverage industry
- Proven experience in coordinating with external agencies for marketing campaign execution
- Strong project management skills with the ability to manage multiple tasks and deadlines
- Knowledge of digital marketing strategies, including social media, SEO, SEM, and influencer marketing
- Excellent communication and organizational skills
- Ability to work cross-functionally and manage relationships with both internal and external stakeholders
- Experience in managing marketing budgets and performance metrics
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