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Marketing Manager

1 month ago

Bengaluru, Karnataka, India ATSPL - Karnataka Full time
Job Title: Marketing Manager

ATSPL - Karnataka is seeking a skilled and experienced Marketing Manager to join our team. As a key member of our program team, you will play a crucial role in driving brand awareness and store onboarding.

Key Responsibilities:
  • Develop and execute comprehensive communication strategies to promote IHS website for store onboarding and brand image across various channels.
  • Oversee the creation and implementation of compelling marketing campaigns and content that resonate with target audience and drive store onboarding and retention.
  • Utilize marketing tools to optimize campaign performance, streamline workflows, and enhance lead generation and nurturing processes.
  • Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, providing insights for strategic decision-making.
  • Collaborate with cross-functional teams to align marketing initiatives with overall store onboarding objectives and ensure seamless integration of messaging and branding.
  • Monitor and measure the effectiveness of marketing initiatives, using key metrics and analytics tools to assess performance, identify areas for improvement, and report on marketing KPIs.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in communication, branding, and marketing automation, and proactively recommend innovative strategies to enhance our marketing efforts for store onboarding.
Basic Qualifications:
  • 3+ years of professional non-internship marketing experience.
  • 2+ years of working with creative teams, content managers, and marketers to bring brand promise to life.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data interpretation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional marketing programs.
Preferred Qualifications:
  • 2+ years of segmentation and developing customer profiles experience.
  • 2+ years of supporting quantitative and qualitative consumer research experience.
  • Experience of B2B marketing in offline/online platforms.