Lifestyle Category Development Specialist

1 day ago


Erode, Tamil Nadu, India beBeeDevelopment Full time ₹ 22,00,000

Job Overview:

We are seeking a Category Development Specialist to lead the growth of lifestyle categories through strategic partnerships, optimized assortment plans, and data-driven decision making.

  • Strategic Partnerships
    • Identify and onboard homegrown and established lifestyle brands to enhance our product offerings
    • Negotiate deals that drive revenue growth, improve margins, and increase visibility for our partners
  • Category Optimization
    • Develop and execute category strategies aligned with business goals and consumer trends
    • Create and implement assortment plans that ensure high on-shelf availability and meet customer demands
    • Track market trends and consumer behavior to inform category decisions
  • Business Growth & P/L Management
    • Drive revenue and margin growth through pricing, promotions, and forecasting
    • Boost gross merchandise value (GMV) growth through targeted campaigns, seasonal events, and strategic activations
    • Monitor competitors and market trends for new growth opportunities
  • Cross-functional Collaboration
    • Work closely with sourcing, design, supply chain, technology, finance, and marketing teams to share insights and drive business outcomes
    • Collaborate on platform improvements, customer journey enhancements, and merchandising strategies


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