Results-Driven Digital Marketing Specialist

2 days ago

Bikaner, Rajasthan, India beBeePerformance Full time US$ 1,02,870 - US$ 1,24,970

Job Title: Performance Marketer

About the Role:

We are seeking a strategic and data-driven marketer to oversee and scale advertising campaigns for B2B lead generation and brand awareness.

Key Responsibilities:

  • Create and execute targeted advertising strategies tailored to US market segments.
  • Develop audience targeting plans to drive qualified leads and deliver measurable ROI.
  • Collaborate with content teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Rigorously test and optimize ad performance, CTR, and conversion rates.

Required Qualifications:

  • 3–6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.

Benefits:

  • Opportunity to work with a leading platform in B2B marketing.
  • Flexibility to experiment and innovate in a dynamic environment.
  • Chance to collaborate with cross-functional teams to drive results.

Nice to Have:

  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.

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