Results-Driven Digital Marketing Specialist

3 days ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000
Performance Marketing Strategist Job Description:

We are seeking an accomplished Performance Marketer to drive and optimize Meta ads campaigns.

This role requires a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing return on ad spend.

Key Responsibilities:
  • Develop and execute paid campaigns across Meta Platforms, including Facebook and Instagram.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Work collaboratively with cross-functional teams to craft compelling ad experiences that drive engagement and conversion.
  • Continuously monitor and analyze campaign performance, taking action to improve click-through rates, conversion rates, cost per acquisition, and return on ad spend.
  • Collaborate with the design & content team to ensure consistency in brand messaging and campaign assets.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  • Stay up-to-date on the latest ad platform features, trends, and algorithm changes.
Requirements:
  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong return on ad spend.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

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