Digital Marketing Specialist

5 days ago

Bikaner, Rajasthan, India beBeeSpecialist Full time US$ 19,200 - US$ 24,000

Job Overview:

We are seeking a highly skilled Digital Marketing Specialist to develop and implement successful advertising campaigns across social media platforms.

About the Role:

In this key position, you will leverage your expertise in digital marketing to boost web traffic, elevate conversion rates, and strengthen brand presence through targeted advertising strategies.

Key Responsibilities:

  • Strategy Development: Create and execute comprehensive Facebook advertising strategies to achieve business objectives
  • Ad Creative Development: Design compelling ad materials to engage target audiences and drive conversions
  • Data Analysis: Analyze campaign data to optimize advertising strategies for maximum ROI
  • Tracking and Reporting: Implement tracking and reporting capabilities using DoubleClick and Google Tag Manager
  • Collaboration: Collaborate with the e-commerce team to synchronize ads with new product launches and promotions
  • Testing and Improvement: Apply A/B testing methods to improve ad creatives and targeting approaches
  • Budget Management: Effectively manage budgets to distribute resources optimally across campaigns
  • Industry Knowledge: Stay up-to-date with industry trends, competitor activities, and platform updates to maintain market advantage
  • Conversion Optimization: Apply conversion optimization methods to enhance user experience and boost sales revenue

Required Skills:

  • Digital Marketing Expertise: Expertise in Facebook Ads Manager and similar advertising platforms
  • Search Engine Marketing: Demonstrated Google Ads experience with an understanding of search engine marketing principles
  • Affiliate Marketing: Understanding of affiliate marketing tactics to build partnerships and expand audience reach
  • Analytical Skills: High-level analytical skills to effectively interpret information and make data-driven decisions
  • Budgeting: Understanding of budgeting processes for digital marketing campaigns
  • E-commerce Promotion: Expertise in promoting e-commerce products through social media to boost online sales revenue
  • Social Media Expertise: Strong social media expertise combined with content development and community building capabilities
  • Teamwork: Excellent teamwork abilities with the capacity to handle multiple project responsibilities simultaneously

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