Senior Digital Marketing Professional

19 hours ago

Bikaner, Rajasthan, India beBeeProgrammatic Full time ₹ 75,00,000 - ₹ 1,25,00,000
Programmatic Buying Specialist

We are seeking an experienced Digital Marketing Manager to lead our Programmatic Buying efforts.

Main Responsibilities
  • Create and execute comprehensive digital marketing strategies for clients, utilizing DV360 for awareness, acquisition, remarketing, app installs, and video branding campaigns.
  • Manage App Campaigns on DV360, optimizing for reach, install, and conversion, while integrating with App Analytics platforms.
  • Develop ad tags and floodlight tags in CM/DV360 for campaign tracking and audience activity integration.
  • Collaborate with internal teams to implement tracking mechanisms and ensure seamless platform integration.
  • Oversee client account management for display, TrueView, video, and search campaigns on DV360/CM/Google Ads platforms.
  • Maintain daily and monthly account performance, adjusting budget caps, campaign pacing, lost bidding, impression share, and other key metrics for optimization.
  • Work closely with creative design teams to develop innovative ideas for creative copy and graphical ad templates.
  • Communicate effectively with clients/P.O.C. to align campaign achievements with predefined goals.
  • Generate actionable reports at three stages of the campaign: before, during, and after. Conduct thorough auditing of advertising accounts, identifying gaps in existing structures and targeting.
  • Design, execute, and manage programmatic campaigns that drive performance across digital channels.
Essential Skills
  • Intermediate-level expertise in Programmatic Buying.
  • Proven experience working with DV 360.
  • DV 360 certification.
Benefits
  • Opportunity to work with a leading organization in the industry.
  • Chance to develop skills in Programmatic Buying.
  • Competitive salary and benefits package.

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