High-Performing Digital Marketing Specialist

1 day ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Performance Marketing Role

About SRV Media is removed for compliance.

We are a digital-first marketing and communications agency, delivering performance-driven solutions across industries. With expertise in performance marketing, branding, creative storytelling, and technology, we help brands scale rapidly while maintaining measurable ROI.

Job Overview

We seek a Performance Marketing Specialist to lead paid media campaigns across Google, Meta, and other digital platforms. The ideal candidate will have proven experience in driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Required Skills and Qualifications

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.

Achieving Success in This Role

A successful Performance Marketing Specialist possesses a deep understanding of performance marketing principles, strong analytical skills, and excellent communication abilities. They stay up-to-date with the latest digital marketing trends and platform updates, ensuring our clients achieve high ROI from their campaigns.

In this role, you will be responsible for planning, executing, and optimizing paid campaigns across multiple digital platforms. You will work closely with our design and content teams to create high-performing ad creatives and landing pages, and continuously run A/B testing to improve campaign performance. If you have a passion for performance marketing and a track record of driving ROI-focused campaigns, we encourage you to apply.

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