Programmatic Buying Specialist

2 days ago


Kottayam, Kerala, India beBeeDigital Full time ₹ 90,00,000 - ₹ 1,20,00,000

We are seeking a skilled professional to manage programmatic buying operations.

Key Responsibilities:
  • Develop Digital Marketing Strategies: Create proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage App Campaigns: Optimize for reach/install/conversion on DV360 while managing app analytics platforms.
  • Create Ad Tags/Floodlight Tags: Develop different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions and audience activity.
  • Collaborate with Teams: Work with internal teams to implement tracking mechanisms.
  • Client Account Management: Manage display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platform.
  • Monitor Accounts: Track account daily and monthly metrics, such as budget caps, campaign pacing, lost bidding, impression share, and other important account metrics.
  • Provide Creative Support: Assist the creative design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  • Communicate with Clients: Keep clients informed about campaign achievements and predefined goals.
  • Campaign Planning and Execution: Plan, execute, and manage programmatic campaigns.
  • Performance Analysis: Understand performance across digital channels.

This is an exciting opportunity to join our team and take your career to the next level. We offer a dynamic work environment and opportunities for growth and development.

Required Skills and Qualifications:
  • Programmatic Buying (Intermediate): Experience working on DV 360.
  • DV 360 Certified: Knowledge of Google Campaign Manager.


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