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Industrial Growth Strategist
3 weeks ago
We are a cutting-edge platform built for industrial projects, making procurement faster, more profitable, and less chaotic. From EPC firms to project owners in power, oil & gas, and chemicals, our mission is to drive growth and innovation across India and beyond.
As a key member of our team, you will be responsible for driving demand generation and pre-sales efforts across buyer and seller segments. You'll own campaigns end-to-end—from filling the sales pipeline to onboarding paid sellers. This role is ideal for someone who thrives in high-ownership environments and loves experimenting for measurable growth outcomes.
Key Responsibilities:- Top-of-Funnel (Marketing)
- Manage content & outreach for founders and brand
- Drive SEO-focused content using AI tools and freelancers
- Plan and run webinars, events, and referral programs
- Build tools, campaigns, and lead magnets for traffic generation
- Mid-Funnel (Lead Capture & Nurture)
- Optimize website CTAs, forms, and AI landing pages
- Improve lead quality with automation and enrichment
- Maintain CRM hygiene and nurture sequences via WhatsApp/email
- Bottom-of-Funnel (Outbound + Pre-Sales)
- Run outbound campaigns via WhatsApp, email, and calls
- Qualify and pass high-intent leads to sales with context
- Support seller onboarding and sales enablement with decks and materials
- 1–3 years in marketing, pre-sales, or GTM roles
- Strong written communication and outreach copywriting skills
- Hands-on with Canva/Figma, spreadsheets, automation tools
- Comfort with AI tools like ChatGPT, Jasper, Notion AI
- Proactive problem solver, eager to learn industrial buyer/seller workflows
- High ownership in shaping our growth engine
- Direct collaboration with the founder
- Path to leadership across GTM functions
- Flexible, outcome-focused work culture
