Digital Marketing Lead for Growth and User Acquisition

4 days ago


Bengaluru, Karnataka, India Jupiter Full time

We are committed to building a better banking experience that keeps pace with our customers. Our goal is to deliver a seamless user experience that makes banking on an app painless.

About the Role:

Jupiter Money is seeking a Digital Marketing Manager who can accelerate our core growth metrics and user numbers. The ideal candidate will have a passion for mobile and web apps, marketing campaigns, content & design detail, and impacting millions of users daily.

  • Lead budget allocation and planning of digital marketing campaigns to drive user acquisition
  • Execution of campaigns across channels (SEO/SEM, Google - Display/ Shopping/ Search/ YouTube/ Discovery, Facebook, Instagram and other social channels, Programmatic) to meet key performance metrics
  • Drive and monitor A/B and multivariate experiments to optimize key performance metrics; Analyze findings, present recommendations and scale as necessary
  • Brainstorm new and creative growth strategies. Identify trends and insights, and optimize spend and performance based on the insights
  • Measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)

Requirements:

  • Min 6+ years of experience in core Performance Marketing
  • Able to collaborate effectively across teams such as Product, Brand, Content & Design
  • Must be data driven with strong problem solving and analytical skills
  • Prior experience in Analytics & Product Management is a plus
  • High degree of ownership in taking things to completion

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, plus benefits and perks including health care plans, game nights, collaboration opportunities, weekly knowledge sharing sessions, and more.



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