Digital Growth Strategist

1 month ago


Bengaluru, Karnataka, India Rupicard Full time

We are seeking a dynamic Digital Growth Strategist to drive customer acquisition and optimize Customer Acquisition Cost (CAC) at Rupicard, a fast-growing fintech startup based in Bengaluru. This pivotal role is crucial in growing our user base and enhancing customer engagement across all digital platforms.

The ideal candidate will deeply understand user journeys, in-app marketing, and customer relationship management across digital media channels. You will be responsible for building and managing acquisition funnels, designing effective campaign strategies, and working closely with cross-functional teams to ensure seamless execution and optimization.

Key Responsibilities:

  • Customer Relationship Management (CRM): Manage CRM across all channels and touchpoints to enhance engagement, cross-sell new products, and drive incremental revenue.
  • Content Marketing: Oversee creating and distributing high-quality, brand-aligned content across digital platforms, including social media, email, & websites.
  • Campaign Design and Optimization: Collaborate with the design team to create and hand off creatives supporting performance marketing efforts.

Requirements:

  • 3-6 years of experience in a similar role.
  • Extensive experience with Facebook and Google ad tools.
  • Experience in driving growth for fintech or early-stage products is a plus.

We offer a competitive salary range of ₹1,200,000 - ₹1,800,000 per annum, depending on your level of experience. If you are a motivated and results-driven individual who is passionate about growth marketing, we encourage you to apply for this exciting opportunity.



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