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Lead Growth Strategist in Digital Education
1 month ago
About the Role:
We are seeking a skilled Lead Growth Strategist to drive user acquisition, engagement, and retention for our suite of learning products at Infinity Learn. In this role, you will leverage data-driven strategies, collaborate cross-functionally, and design experiments to ensure sustainable product-led growth.
Key Responsibilities:
- Leverage growth hacking tools to develop features that drive user acquisition, activation, and engagement, ultimately driving revenue.
- Analyze user data, product usage, and behavioral trends to identify opportunities for growth and enhance the customer journey.
- Develop hypotheses about customer behavior and design experiments (such as A/B tests) to validate assumptions and refine product strategies.
- Monitor and optimize key metrics, including funnel performance, user retention, and cohort analyses, to address growth challenges.
- Collaborate with cross-functional teams, including marketing, sales, and engineering, to execute growth strategies aligned with business goals.
- Ideate, test, and optimize growth initiatives across channels such as SEO, and campaigns to enhance user acquisition.
- Stay ahead of industry trends and competitor strategies to drive continuous improvement.
Requirements:
- 4-5+ years of product management experience, preferably in a growth-focused role within ed-tech or product-led company.
- Proficiency in data analysis and experimentation, and familiarity with A/B testing frameworks.
- Experience working with product analytics platforms (such as Amplitude, Webengage, Mixpanel, Google Analytics AI-backed tools) to drive actionable insights.
- Deep understanding of funnel metrics, and cohort analysis.
- Strong strategic thinking with the ability to develop and execute creative growth strategies.
- A track record of successfully launching and scaling products through data-led growth initiatives.
Preferred Skills:
- Background in technology/marketing/product. Familiarity with EdTech industry is a plus.
- Technical proficiency in developing tools for product data analysis and growth experiments.
- Knowledge of user psychology and behavioral economics to craft engaging and impactful user experiences.
- Strong collaboration skills, with experience working alongside marketing, engineering, and sales teams to drive growth initiatives.
Why Infinity Learn?
Infinity Learn is a leading digital education provider dedicated to delivering world-class educational experiences that empower learners globally. We offer a vibrant, growth-focused environment where you can make a meaningful impact on students' lives while advancing your career.
