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Visionary Demand Generation Strategist

3 weeks ago

Lucknow, Uttar Pradesh, India beBeeStrategist Full time ₹ 3,75,00,000 - ₹ 5,50,00,000
Job Description

The ideal candidate will be responsible for developing and executing a comprehensive demand generation strategy to drive business growth. This includes building and owning the end-to-end demand generation strategy for B2B and B2G, creating and executing multi-channel campaigns, and designing and implementing lead capture, scoring, nurturing, and MQL qualification processes.


Demand Generation & Funnel Management
  • Drive lead generation across all channels (digital, events, ABM, PR).
  • Ensure seamless handoff of MQLs to SQLs for Sales/BD.

Key responsibilities include driving webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing. Collaborate with channel partners for co-marketing campaigns and develop compelling whitepapers, case studies, executive briefs, and ROI calculators.


B2B Growth Strategy
  • Build government-focused campaigns aligned to national cybersecurity priorities.
  • Support tender desk with content packs, RFP responses, and positioning.

Drive presence at govt expos, smart city forums, defense/security summits. Strengthen policy advocacy & PR to position 63SATS as a trusted advisor to government stakeholders.


Team Leadership
  • Manage a lean in-house growth marketing team.
  • Coordinate with external agencies for scale.

Ideal Candidate Profile:

  • Experience: 10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.
  • Domain: Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.
  • Skills:
  • Proven track record in ABM, digital marketing, PR, and events.
  • Strong understanding of funnel metrics and MarTech tools.
  • Ability to balance strategic vision with hands-on execution.
  • Exceptional storytelling and communication skills for both enterprise and government stakeholders.