Sales Business Development Specialist

4 days ago


Faridabad, Haryana, India Apeejay Stya Education (Svran Foundation) Full time
Cadence Infotech is a leading provider of innovative education solutions. We are committed to driving progress and innovation by delivering cutting-edge solutions tailored to the unique needs of each client.

We offer a range of products including Cadence Learnio, a comprehensive LMS, Cadence Formz and Cadence FABS, intuitive forms and billing systems, and Cadence Lite CRM, a customizable and scalable CRM solution.

Our team comprises industry experts who bring deep technical knowledge and creative problem-solving skills to tackle the most challenging technology issues. We prioritize sustainability and ethical practices, ensuring our operations and solutions promote environmental stewardship and social responsibility.

At Cadence Infotech, we believe in strategic partnerships, continuous learning, and innovation. We are not just keeping pace with technological evolution but setting the pace.

Job Responsibilities:

• Lead Generation & Outreach: Develop and execute targeted outbound sales campaigns to connect with principals, administrators, directors, and trustees of schools and colleges.
• Pipeline Development: Identify, engage, and nurture leads, converting cold outreach into warm conversations and scheduled demos
• Messaging & Campaigns: Create personalized email sequences, LinkedIn engagement strategies, and cold-calling pitches to maximize responses.
• Sales Collaboration: Work closely with the Head of Business Development to optimize lead conversion strategies.
• Market Intelligence: Stay updated with education industry trends, competitor solutions, and market demands to refine sales strategies.
• Performance Tracking: Utilize CRM and analytics tools to monitor and improve sales funnel efficiency and campaign performance.

Required Skills & Qualifications:

• Proven experience in outbound sales, inside sales, or demand generation, ideally in SaaS, EdTech, or B2B sales.
• Experience in the education industry is a plus—understanding how schools and colleges make technology decisions is a key advantage.
• Expertise in sales automation tools & CRMs such as Apollo.Io, Sales Navigator, ZoomInfo, Lusha, HubSpot, etc.
• Strong ability to craft compelling outreach messages and execute multi-channel engagement campaigns (email, LinkedIn, and cold calls).
• Data-driven & results-oriented—track performance metrics, optimize campaigns and enhance conversion rates.
• Strategic thinker—capable of managing end-to-end lead generation and nurturing prospects into long-term clients.
• Excellent communication & persuasion skills to engage senior decision-makers and influence purchasing decisions.
• Ability to handle objections effectively and drive high-quality sales conversions.

Education & Experience:

Bachelor's degree in Business, IT, or a related field. 3+ years of experience in outbound sales or demand generation, preferably in a tech or SaaS company.

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