Digital Engagement Specialist

3 hours ago

Thoothukudi, Tamil Nadu, India beBeeEmailMarketing Full time ₹ 40,00,000 - ₹ 80,00,000
Job Title: Email Marketing Specialist

We are seeking a results-driven professional to strengthen our engagement with our growing community.

  • Key Responsibilities:
  • Manage and maintain three websites, including content updates, blog publishing, events, multimedia, and new feature introductions.
  • Handle web hosting and domain management for existing and new projects.
  • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
  • Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
  • Manage Google Workspace across all domains, including email setup, permissions, and troubleshooting.
  • Email Campaign Management:
  • Design, build, and execute campaigns via Mailchimp or similar platforms.
  • Set up automated journeys and sequences, including onboarding series, re-engagement flows, and pledge follow-ups.
  • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
  • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
  • Audience Segmentation & Analytics:
  • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
  • Maintain clean, updated supporter databases.
  • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
  • Translate data insights into recommendations for improved engagement.
  • Deliverability & Technical Setup:
  • Ensure compliance with email regulations, including GDPR and CAN-SPAM.
  • Optimize deliverability through authentication protocols, list hygiene, and sender reputation best practices.
  • Work with technical consultants when advanced troubleshooting or integrations are needed.
  • Strategy & Collaboration:
  • Align email strategies with broader campaign objectives.
  • Support integration of email into multi-channel campaigns.
  • Collaborate with communications and campaign teams to ensure consistency across all touchpoints.

Required Skills & Qualifications:

  • Upto 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns.
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration.
  • Proficiency with Mailchimp or similar tools.
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices.
  • Ability to draft clear, compelling copy in collaboration with content creators.
  • Familiarity with Google Analytics and UTM tracking for conversions.
  • Knowledge of compliance standards and data privacy regulations.
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration.

How to Apply:

  • Send your CV, total years of experience, and current salary to the specified address.

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