
Public Relations Strategist
6 hours ago
About this role
- Seeking a dynamic and forward-thinking professional to lead our public relations efforts.
Responsibilities:
Client & Media RelationsKey tasks include:
- Liaising daily with clients and media via phone and email to ensure effective communication and relationship building.
- Building strong relationships and networks with colleagues, clients, media, and marketing teams to drive business growth.
- Managing PR aspects of potential crises to mitigate risks and maintain a positive reputation.
- Ensuring 100% client retention by proactively managing expectations and delivering exceptional results.
- Providing clients with information on new promotional opportunities and PR campaign progress to foster transparency and trust.
Responsibilities include:
- Monitoring traditional and digital media, including newspapers, magazines, journals, broadcasts, social media, podcasts, blogs, and newswires to stay ahead of industry trends.
- Collating, analysing, and evaluating media coverage to inform strategic decisions and optimize PR campaigns.
- Tracking newspapers, magazines, and websites for opportunities to expand our reach and influence.
This role involves:
- Planning publicity strategies and campaigns to elevate our brand presence and reputation.
- Strategizing, enabling execution, and creating quarterly roadmaps to achieve business objectives.
- Preparing briefs, scripts, campaign taglines, and responses for interviews to ensure seamless communication.
- Writing and disseminating press releases, articles, and features to targeted media outlets to secure high-profile placements.
- Promoting news stories and features through social media and other channels to maximize visibility and engagement.
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