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Senior Fashion Public Relations Specialist
2 weeks ago
We are seeking a highly skilled and experienced public relations professional to lead communications and media strategy for fashion and lifestyle clients.
About the Role:This role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms. As a public relations manager, you will be responsible for building and maintaining relationships with fashion editors, stylists, influencers, and journalists.
- Fashion Media Relations & Thought Leadership: Develop and maintain strong relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
- PR Strategy: Design and execute integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.
- Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
- Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
- Brand & Reputation Management: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.
- Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
- Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
- Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
- Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- PR Strategy: Design and execute integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus.
