
Digital Growth Manager for Entertainment Partnerships
2 days ago
Description:
We are seeking an experienced Growth Marketing Manager to lead, grow, and manage our affiliate and performance marketing partnerships with a focus on driving conversions for premium plans. The ideal candidate should have strong relationships with affiliate ad networks, influencer marketing agencies, digital publishers, and a proven track record of selling subscription products via commission-based models.
Key Responsibilities:
- Identify, onboard, and manage high-performing affiliates, agencies, influencers, and ad networks to promote premium plans
- Negotiate commission structures, payout terms, tracking mechanisms, and campaign KPIs
- Build relationships with CPA, CPL, CPS networks, affiliate aggregators, and publisher alliances
Performance-Based Growth Execution:
- Plan and execute campaigns across verticals — influencer-based, mobile app installs, paid media affiliates, coupon/deal sites, and entertainment communities
- Track performance across platforms (App, Web) and optimize towards conversion rate, CAC, LTV, and ROI
- Collaborate with paid marketing team to avoid overlap and maximize efficiency
Affiliate Tech & Tracking:
- Manage affiliate platforms and dashboards such as Impact, Trackier, Admitad, Refersion, Tapfiliate, Post Affiliate Pro
- Integrate UTMs, S2S tracking, attribution links, pixel-based monitoring across platforms
- Troubleshoot and validate reporting across Google Analytics, Appsflyer, and in-app dashboards
Campaign Analytics & Reporting:
- Monitor and report on affiliate performance metrics: leads, activations, retention, churn, and payout economics
- Identify underperforming channels and work with partners to test creatives, landing pages, or offers
- Deliver weekly/monthly reports to internal stakeholders and leadership
Revenue Growth & Funnel Optimization:
- Own the affiliate channel P&L for premium plans
- Collaborate with creative and content teams to deliver high-converting banners, videos, and hooks for affiliate distribution
- Drive tiered offers, incentive campaigns, contests, and exclusive promo codes for affiliates
Required Skills & Experience:
- 5–12 years of experience in affiliate marketing, performance partnerships, or growth marketing for apps, subscription products, or e-commerce
- Strong network within affiliate agencies, ad networks, and influencer marketing agencies
- Prior experience in selling digital subscription plans via affiliate channels
- Familiarity with tracking platforms, mobile attribution (e.g. Appsflyer, Branch), and CRMs
- Demonstrated success in managing commission-based models with high ROI
- Strong negotiation, project management, and stakeholder communication skills
- Bonus: Experience in the entertainment, media-tech, or creator economy space
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