Manager - Digital Marketing

Affiliate Marketing Manager # ; Location: Delhi NCR (Hybrid Preferred)

#Experience: 5–12 Years

#Function: Growth Marketing / Partnerships / Digital Marketing

#About HitFame HitFame is an AI-powered entertainment platform revolutionizing how aspiring and established professionals in the industry find work, gain exposure, and build meaningful networks. With a user base of over 150,000+ entertainers , including actors, singers, models, photographers, influencers, editors, VFX artists, and production teams , we're on a mission to become the world's largest digital marketplace for entertainment professionals.

Our Premium and Professional plans unlock job opportunities, casting calls, booking access, verified visibility, and exclusive tools that help users scale their careers — and we're now looking to scale those offerings through strategic affiliate partnerships.

Role Overview We are seeking an experienced, well-connected, and target-driven Affiliate Marketing Manager to lead, grow, and manage our affiliate and performance marketing partnerships with a focus on driving conversions for HitFame Premium and Professional plans .

The ideal candidate should have strong relationships with affiliate ad networks, influencer marketing agencies, digital publishers , and a proven track record of selling subscription products, services, or mobile apps via commission-based models.

You will be the key architect behind HitFame's affiliate-led growth engine and will collaborate cross-functionally with performance marketing, CRM, partnerships, and content teams to execute high-ROI campaigns.

Identify, onboard, and manage high-performing affiliates, agencies, influencers, and ad networks to promote HitFame Premium and Professional plans

Build relationships with CPA, CPL, CPS networks , affiliate aggregators, and publisher alliances

#Performance-Based Growth Execution

Plan and execute campaigns across verticals — influencer-based, mobile app installs, paid media affiliates, coupon/deal sites, and entertainment communities

Track performance across platforms (App, Web) and optimize towards conversion rate, CAC, LTV, and ROI

Collaborate with paid marketing team to avoid overlap and maximize efficiency

#Integrate UTMs, S2S tracking, attribution links, pixel-based monitoring across platforms

Troubleshoot and validate reporting across Google Analytics, Appsflyer, and in-app dashboards

#Monitor and report on affiliate performance metrics: leads, activations, retention, churn, and payout economics

Identify underperforming channels and work with partners to test creatives, landing pages, or offers

Collaborate with creative and content teams to deliver high-converting banners, videos, and hooks for affiliate distribution

Blog & Content Monetization Support

Work closely with the content team to monetize HitFame's blog and news section through affiliate partnerships, programmatic ads, and sponsored content

Build hybrid models with micro and macro influencers on a commission or fixed+variable basis

Activate creators across Instagram, YouTube, and LinkedIn to promote Premium offerings

Required Skills & Experience

~5–12 years of experience in affiliate marketing, performance partnerships, or growth marketing for apps, subscription products, or e-commerce

~ Strong network within affiliate agencies, ad networks, and influencer marketing agencies

~ Prior experience in selling digital subscription plans (e.g. Appsflyer, Branch), and CRMs

~ Strong negotiation, project management, and stakeholder communication skills

~ Bonus: Experience in the entertainment, media-tech, or creator economy space

---