Ecommerce Growth Manager

1 week ago

Gurgaon, Haryana, India beBeeD2CLeader Full time US$ 9,00,000 - US$ 12,00,000

D2C Success Leader Job Description

We are looking for a seasoned leader to spearhead our Direct-to-Consumer (D2C) growth. As a key member of our team, you will be responsible for driving revenue expansion and enhancing customer experiences.

Key Responsibilities:

  • Revenue Growth Ownership: Own monthly GMV, AOV, and CVR metrics for the plan. Execute strategies to improve topline and profitability.
  • Website Optimization: Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.
  • Promotions & Campaigns: Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.
  • Analytics & Reporting: Use Shopify analytics, and heatmaps to identify drop-offs,performance bottlenecks, and improvement opportunities.
  • Tech & Ops Coordination: Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.
  • On-Site Merchandising: Manage product visibility, content refreshes, category performance, and upsell/cross-sell strategies.
  • Growth Marketing Support: Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.
  • Retention & CRM: Drive post-purchase engagement, reviews, loyalty, and repeat orders via email/SMS automations and personalized nudges (via platforms like Klaviyo, WebEngage, etc.).

Requirements:

  • 3-5 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred).
  • Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc.
  • A strong sense of aesthetics and experience with UI/UX improvement projects.
  • A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology.
  • Cross-functional experience working with marketing, design, tech, and supply chain.
  • Strong copy and content instincts bonus if you can brief creatives as well as write/edit them.

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