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Data Driven Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Data-Driven Marketing Specialist

Overview:

An exceptional opportunity exists for a highly skilled and experienced Data-Driven Marketing Specialist to join our team. This role will be responsible for providing expert advice and technical support throughout the Adobe Campaign implementation lifecycle and beyond.

Key Responsibilities:

  1. Engage directly with clients to understand their business objectives, marketing strategies, technical infrastructure, data landscape, and specific requirements for implementing Adobe Campaign.
  2. Design and implement tailored Adobe Campaign solutions based on client requirements, encompassing data integration, campaign workflows, segmentation strategies, personalization logic, delivery configurations, and reporting mechanisms.
  3. Provide expert technical advice and guidance to clients on best practices for utilizing Adobe Campaign features and functionalities, addressing technical challenges, and optimizing their marketing automation workflows.
  4. Architect and implement data integration processes between Adobe Campaign and various client systems (e.g., CRM, databases, web analytics platforms) using SQL and potentially scripting languages.
  5. Design and build complex marketing campaign workflows within Adobe Campaign, incorporating triggers, filters, actions, and personalization elements to automate marketing initiatives.
  6. Implement personalization strategies and dynamic content within email campaigns and other channels using Adobe Campaign's features and potentially scripting.
  7. Configure and customize reporting and analytics within Adobe Campaign to provide clients with valuable insights into campaign performance and audience engagement.
  8. Identify, diagnose, and resolve technical issues related to Adobe Campaign implementations, ensuring minimal disruption to client operations.
  9. Create clear and comprehensive technical documentation for implemented solutions and provide knowledge transfer to client teams to enable their self-sufficiency.
  10. Contribute to project planning, estimation, and tracking, ensuring timely and successful delivery of Adobe Campaign implementations.
  11. Stay up-to-date with the latest features, functionalities, and best practices within the Adobe Campaign ecosystem and related technologies.
  12. Potentially lead small teams of consultants or developers on specific client engagements.
  13. Develop innovative and effective solutions to address unique client challenges and optimize their use of Adobe Campaign.